Credit: iStock"Secondary cities offer potential for offices," says IWG Latam CEO
São Paulo and Rio remain strong, but flexibility is crucial for the sector's future, affirms Alejandro Solis
January 13, 2025Real Estate
Written by Júlia Ribeiro
Brazil’s office and corporate real estate market is being reshaped by the rise of hybrid work and the demand for greater flexibility. While São Paulo and Rio de Janeiro continue to experience high demand, secondary cities could emerge as strategic hubs for the sector. This insight comes from Alejandro Solis, CEO Latam at IWG, who operates the coworking brands Regus, Spaces, and HQ in Brazil, during an interview with GRI Club.
According to Solis, this transformation reflects a shift in corporate priorities, with companies seeking to provide workplace experiences that go beyond productivity, focusing on employee well-being and reducing commuting times.
This adaptation meets professionals' needs while maximising the profitability of real estate assets by integrating layouts that allow quick and adaptable adjustments for occupants, keeping properties competitive amid the market's rapid changes.
Another key point for 2025 is the anticipated drop in vacancy rates in consolidated centres such as São Paulo and Rio de Janeiro. These cities are expected to remain key players in the sector, with strong demand for properties meeting required standards.
However, Solis highlights the growing relevance of secondary and tertiary cities. "These regions can become important hubs for real estate development, creating space for new business opportunities and expansion," says the CEO.
To explore these issues in depth, Alejandro Solis will bring his extensive experience to the GRI Offices Brazil 2025, taking place on 26th February in São Paulo. The eleventh edition of the event will gather investors, fund managers, property owners, and major tenants.
"Being alongside industry leaders to discuss trends and challenges in the real estate market is essential. This exchange reinforces Brazil's position as a leader in workplace trends in Latin America," concludes the executive.
Access the full programme and request your participation through this link.
Brazil’s office and corporate real estate market is being reshaped by the rise of hybrid work and the demand for greater flexibility. While São Paulo and Rio de Janeiro continue to experience high demand, secondary cities could emerge as strategic hubs for the sector. This insight comes from Alejandro Solis, CEO Latam at IWG, who operates the coworking brands Regus, Spaces, and HQ in Brazil, during an interview with GRI Club.
According to Solis, this transformation reflects a shift in corporate priorities, with companies seeking to provide workplace experiences that go beyond productivity, focusing on employee well-being and reducing commuting times.
This adaptation meets professionals' needs while maximising the profitability of real estate assets by integrating layouts that allow quick and adaptable adjustments for occupants, keeping properties competitive amid the market's rapid changes.
Another key point for 2025 is the anticipated drop in vacancy rates in consolidated centres such as São Paulo and Rio de Janeiro. These cities are expected to remain key players in the sector, with strong demand for properties meeting required standards.
However, Solis highlights the growing relevance of secondary and tertiary cities. "These regions can become important hubs for real estate development, creating space for new business opportunities and expansion," says the CEO.
To explore these issues in depth, Alejandro Solis will bring his extensive experience to the GRI Offices Brazil 2025, taking place on 26th February in São Paulo. The eleventh edition of the event will gather investors, fund managers, property owners, and major tenants.
"Being alongside industry leaders to discuss trends and challenges in the real estate market is essential. This exchange reinforces Brazil's position as a leader in workplace trends in Latin America," concludes the executive.
Access the full programme and request your participation through this link.
